“Digitalisasi, computing power dan data analytic telah melahirkan terobosan-terobosan yang mengejutkan di berbagai bidang, yang men-disrupsi (mengubah secara fundamental) kehidupan kita. Bahkan men-disrupsi peradaban kita, yang mengubah lanskap ekonomi global, nasional, dan daerah serta laskap politik global, nasional dan daerah. Lanskap interaksi global, nasional, dan daerah. Semuanya akan berubah...” (Presiden RI Joko Widodo, 16 Februari 2018, Sumber: www.merdeka.com)
The future of mobile advertisement in Indonesia will be bright as many Indonesians are accessing their mobile phone more frequently. Through their mobile phone, users are not using it only to connect with other people, they are also using it to access the internet.
According to eMarketer prediction, by 2014 the number of mobile phone users in Indonesia will reach 169,7 millions and the internet penetration growth in Indonesia is projected to reach 83,6 millions.
